At the core of BP is an unshakable commitment to human progress that makes our brand distinctive.
Every day BP serves around 13 million customers in more than 100 countries across six continents, providing products that improve their quality of life.
BP has four brand values that underpin everything they do:
1) Performance - setting global standards
2) Innovation - delivering breakthrough solutions
3) Progression - always looking for a new and better approach
4) Green - demonstrating environmental leadership
BP aspires to be one of the world's great companies, with a sustainable long term future. This is captured by the phrase ‘beyond petroleum', reflecting the brands positioning today and the aspiration to meet the world's future energy needs.